What’s the trademark history of the TABASCO® bottle?
TABASCO® is the ORIGINAL pepper sauce, and its iconic bottle and diamond label have represented uncompromising quality for over 140 years.
Since its creation in 1868 by Edmund McIlhenny, a banker from New Orleans, Original TABASCO® brand Pepper Sauce has pleased palates throughout the world. E.McIlhenny invented a truly unique product that has remained unmatched in quality and reputation throughout its long history.
Often imitated, but never duplicated, Original TABASCO® brand Pepper Sauce is still produced much as it was in E.McIlhenny’s time using three simple ingredients – fully-aged red pepper, high quality distilled vinegar, and a small amount of salt mined right on Avery Island.
Original TABASCO® brand Pepper Sauce is known and loved throughout the world. It is labeled in 22 different languages and dialects and is distributed in over 160 countries and territories worldwide.
Inspiring recognition wherever it is seen, the TABASCO® trademark has identified the finest quality pepper sauce in the world for over 140 years. The familiar bottle with the red cap, one of the distinctive elements of our trade dress, has represented uncompromising flavor to TABASCO® lovers worldwide.
Consumers have sought out the distinctive diamond label since the invention of Original TABASCO® brand Pepper Sauce. They have depended on it to identify the pepper sauce that does something special to everything from Bloody Marys to pizza to eggs and they accept no substitutes.
